When consumers spend time scrolling on their phones, is your product in their feed? Scale your eCommerce business by taking advantage of social media marketing.
Are you a savvy entrepreneur ready to scale your eCommerce business? Small to medium enterprises (SMEs) have a powerful marketing tool that shows no sign of slowing down: social media. With 4.65 billion social media users (over half the world’s population), it’s no surprise that social media sales and marketing is the go-to choice for connecting with consumers and building a brand — often for free.
Whether you’re new to social media or you’ve played around a bit with creating accounts, set your eCommerce business up for success with the following tips.
Social media marketing is an excellent resource for scaling your eCommerce business. However, it isn’t always practical to maintain a presence on every platform. You may unnecessarily stretch your time and resources between Facebook, Instagram, LinkedIn, TikTok, and Twitter. Instead, narrow your focus to options that best target the demographics of your audience. If you’ve already run market viability tests, you’ll have the majority of the data you need to select which social sites you should spend your time on.
Keep your content consistent and focus on quality
Along with choosing the best social platforms for your eCommerce business, SMEs can get ahead of the social media marketing game by creating and delivering professional quality content.
After establishing an online presence and developing your brand, eCommerce marketing strategies may benefit from implementing paid advertisement options through Instagram, Facebook, and TikTok.
Tools like sponsored campaigns and boosted posts connect eCommerce businesses to consumers who wouldn’t otherwise see their product. Google Ads are also an excellent way to generate new customers. Or, if you’re searching for more of a collaboration, working with influencer marketing can create brand awareness and increase sales.
Scaling your eCommerce business through social media means opening your doors to a larger audience and increasing international sales. The reputation you’ve built on your social media profiles is important. Don’t run the risk of throwing away your hard work with a flood of negative comments from poor or insecure payment experiences. As you gain audiences in new markets, build safety and security into your transactions by working with a global payments partner like LianLian Global. Your reputation will remain intact if you and your customers have a smooth — and secure — payment process.
Start growing your business today with LianLian Global.
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